Google - Strategist - Case Study

Written By Brian Frost

optimized marketing campaigns for Google's Education products both Globally and in Marginalized US Communities

Scope

Time: 12 Months

Objective: Higher Conversions for Google EDU, Grasshopper and Gmail app downloads

Tasks

  • Manage global search, display, and video campaigns; totaling a quarterly budget of $4.6 million.

  • Update & optimize global campaigns to improve customer acquisition for Gmail and Google EDU

  • Deliver targeted awareness campaigns to increase overall exposure to marginalized communities for Grasshopper app

  • Created Localized Assets aligned with Google’s brand governance

 

Google Education Suite

  • Managed global search, display, and video campaigns to promote Google’s Education suite during the Covid Pandemic

  • Improved search volume as much as 80%

 

Grasshopper App

  • Manage delivery of Search Engine Marketing (SEM) and App Search Optimization (ASO) of Grasshopper app to underserved communities.

  • Completed keyword, website, and app screenshot optimization

  • Improved conversion KPI’s (Installs) as much as 65%

 

GMail App

  • Ran direct response paid media campaigns across various industries,

  • Refined strategic planning, execution, ad trafficking, and app store optimization.

  • Improve the Cost of Acquisition by 15%

 
Brian Frost
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